Web design and SEO are two very important elements when it comes to doing business online. Since most businesses, even those largely dependent on in-person customer interactions can benefit from being as accessible as possible online, it can be worth the effort to pay attention to both website design and search engine optimization. If you’re a business owner in Texas, keep reading to see where you need to focus your attention on your online and web design engagement efforts.
1. Create a Mobile-Friendly Website
Mobile-friendly isn’t just the way go with your website design because Google says so. It’s also something the majority of your customers expect. Avoid alienating your desktop visitors by opting for a responsive website design. This type of design format allows your site to adjust to whatever screen users view it on. Going responsive with your design also eliminates the need to manage two separate sites for mobile and desktop. Also make your website’s design mobile-friendly by:
-Using high-resolution images that are appropriately sized
-Removing auto zoom to avoid issues with your layout elements
-Keeping content concise and easy to read with short paragraphs, bullet points, and descriptive headlines and sub-headers
-Leaving space around any buttons that will be tapped to ensure the correct button is selected
2. Maintain a Proper Link Structure
To index your website’s content beyond the home page, Austin consultants at Moonraker Marketing (moonrakermarketing.com, 2401 Winsted Ln, Austin TX, 78703, (512) 234-3690) say you need internal links. These links also take visitors to your site to other sources of relevant content on your sites, such as blog posts and product pages. Moonraker recommends using tools like Screaming Frog to ensure that you have a good link structure. External links leading back to your site are important for SEO purposes since Google considers such links as a sign of relevance and authority.
3. Focus On the User Experience
There’s no point in directing more traffic to your site with SEO strategies only to present a frustrating user experience for visitors. Be mindful of things like page load times and navigation features. Site speed is especially important (most web users expect pages to load in two seconds or less), so make sure you have a website host with an appropriate server capacity to accommodate your traffic. If you’re not sure of how much traffic you’re getting, view your Google Analytics reports. Periodically test the load times of your website pages, especially after you make any changes to content, layout, or design.
4. Go Local With SEO
The best thing you can do for your local SEO efforts is to claim your business on Google’s My Business. Doing so will give you access to Google Maps info, which will help searchers locate your business. As for keywords, there are plenty of free keyword research tools you can use to see which words and phrases people are using to search for what you have to offer. Check up on what keywords your competitors are using to target the same audience as well. Further optimize for local search by:
-Using descriptive title and meta description tags
-Strategically using geo-specific keywords and phrases in your content
-Using local structured data markup to give search engines more info about your business
6. Verify Business Info On Review Sites/Directories
Make sure your business info is correct on review sites so that any positive reviews will show up in search results. Do the same thing with any directories where your business’ NAP (name, address, and phone number) is listed. Don’t forget to include a summary of your business with a few relevant keywords included along with a link back to your website. And claim any online listings for your business so you can fix anything that’s not correct.
Ideally, SEO should be built into the web design process, not added later; the success of your website is directly related to how well it’s optimized. If you’re not sure where to start, you can’t go wrong with local SEO and mobile website design. More than half of all searches have local intent, and the majority of consumers use mobile devices to find business info. Don’t forget about the importance of the content you produce. It needs to be fresh, consistent, and relevant to your intended audience.