seo-webdesign-strategies

Web design and SEO are two very important elements when it comes to doing business online. Since most businesses, even those largely dependent on in-person customer interactions can benefit from being as accessible as possible online, it can be worth the effort to pay attention to both website design and search engine optimization. If you’re a business owner in Texas, keep reading to see where you need to focus your attention on your online and web design engagement efforts.

SEO-web-design

1. Create a Mobile-Friendly Website

Mobile-friendly isn’t just the way go with your website design because Google says so. It’s also something the majority of your customers expect. Avoid alienating your desktop visitors by opting for a responsive website design. This type of design format allows your site to adjust to whatever screen users view it on. Going responsive with your design also eliminates the need to manage two separate sites for mobile and desktop. Also make your website’s design mobile-friendly by:

-Using high-resolution images that are appropriately sized
-Removing auto zoom to avoid issues with your layout elements
-Keeping content concise and easy to read with short paragraphs, bullet points, and descriptive headlines and sub-headers
-Leaving space around any buttons that will be tapped to ensure the correct button is selected

2. Maintain a Proper Link Structure

To index your website’s content beyond the home page, Austin consultants at Moonraker Marketing (moonrakermarketing.com, 2401 Winsted Ln, Austin TX, 78703, (512) 234-3690) say you need internal links. These links also take visitors to your site to other sources of relevant content on your sites, such as blog posts and product pages. Moonraker recommends using tools like Screaming Frog to ensure that you have a good link structure. External links leading back to your site are important for SEO purposes since Google considers such links as a sign of relevance and authority.

3. Focus On the User Experience

There’s no point in directing more traffic to your site with SEO strategies only to present a frustrating user experience for visitors. Be mindful of things like page load times and navigation features. Site speed is especially important (most web users expect pages to load in two seconds or less), so make sure you have a website host with an appropriate server capacity to accommodate your traffic. If you’re not sure of how much traffic you’re getting, view your Google Analytics reports. Periodically test the load times of your website pages, especially after you make any changes to content, layout, or design.

4. Go Local With SEO

The best thing you can do for your local SEO efforts is to claim your business on Google’s My Business. Doing so will give you access to Google Maps info, which will help searchers locate your business. As for keywords, there are plenty of free keyword research tools you can use to see which words and phrases people are using to search for what you have to offer. Check up on what keywords your competitors are using to target the same audience as well. Further optimize for local search by:

-Using descriptive title and meta description tags
-Strategically using geo-specific keywords and phrases in your content
-Using local structured data markup to give search engines more info about your business

6. Verify Business Info On Review Sites/Directories

Make sure your business info is correct on review sites so that any positive reviews will show up in search results. Do the same thing with any directories where your business’ NAP (name, address, and phone number) is listed. Don’t forget to include a summary of your business with a few relevant keywords included along with a link back to your website. And claim any online listings for your business so you can fix anything that’s not correct.

Ideally, SEO should be built into the web design process, not added later; the success of your website is directly related to how well it’s optimized. If you’re not sure where to start, you can’t go wrong with local SEO and mobile website design. More than half of all searches have local intent, and the majority of consumers use mobile devices to find business info. Don’t forget about the importance of the content you produce. It needs to be fresh, consistent, and relevant to your intended audience.

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What You Should Know Before Moving to Texas

Texas is an amazing place to live: it has incredible food, friendly people, a low cost of living, no income taxes, lots of jobs, and affords a great quality of life. It’s no wonder, then, that people are moving here at a rapid pace. Between the summers of 2014 and 2015, more than half a million people moved to Texas, a record high for the Lone Star State. Great Guys Moving, a moving long distance company, has noted a marked uptick in the number of moves to Texas’ large metro areas. Statistics posted by another major carrier, Stevens Van Lines, shows that during the 2015 moving season two of the five most popular long distance moving routes were destined for Texas (California to Texas & New York to Texas). In fact, Texas is home to 5 of the 11 fastest growing cities in the nation, according to data gathered by the US Census Bureau. One things for certain, more and more people are realizing the perks of living in this great state.

If you, like so many others in recent years, are considering a move here, there are a few things to consider before you put down Texas roots:

Texas Has Incredible Cuisine

Texas sits in the heart of cattle country (a title its claimed since its cattle-driving days the 1860s), so the excellent steakhouses and BBQ joints the state is known for might be expected. However, in addition to its prolific beef production and consumption, Texas also has lots of regular farms with fruits and vegetables. Peaches, pecans, corn, berries, wheat, peanuts, rice, and soybeans are grown commercially, while smaller local gardens provide plenty of other fresh ingredients for farm-to-table restaurants that have popped up all over the state. Additionally, seafood lovers will be pleased to know that the Texas Gulf Coast offers an abundant catch of fish and shrimp.

Things Here Are Pretty High Tech

While the assumed Texan stereotype might be a gun-toting, horse-riding, boot-wearing rancher, Texas also has plenty of tech nerds. The Austin-area, in Central Texas, is home to big names like 3M, Apple, Dell, Oracle, Intel, Facebook, and dozens of other tech companies. In fact, there are so many tech start-ups in the capital city that it’s been referred to as the Silicon Valley of the South. Austin is the place to be for many entrepreneurs and start-ups, and it also consistently ranks among the best cities in the US. If you compare the price of real estate here to

In and around Austin is where you want to be if you’re pursuing a high tech career.  You should note that Austin is pretty affordable and is consistently ranked among the best cities to live in the US.  If you compare the cost of real estate in this hipster city to that of Silicon Valley and the San Francisco metro area, Texas starts to look mighty fine.

There’s More Than Just Country Music

Austin is known as the Live Music Capital of the World, but just because it’s Texas doesn’t mean genres are limited to just country. Every October, thousands of people descend on Austin to attend the two-weekend Austin City Limits festival which features live music from hundreds of musical acts from around the world. Past headliners include musical acts as varied as The Civil Wars, the Foo Fighters, and the Eagles. If you move to Texas, expect to have plenty of opportunities to immerse yourself in some of the world’s best music.

Texas Has a Rich History

To Texans, six flags is not just a theme park, it’s the number of different flags that have been flown here over the course of the state’s storied history. First settled by Spaniards back in the 1500s, the area was also ruled by France, Mexico, the Republic of Texas, the Confederate States of America and finally the United States. Texans are extremely proud of their past, and particularly of the independent spirit that led to Texas winning its independence from Mexico. They like to remind the rest of America that Texas is the only state to have been its own nation, and some are even behind a movement to secede from the U.S. There’s so much history in this great state that students at Texas public schools take two entire years Texas history over their K-12 career.

You’ll Have to Learn Texan

While not all Texans speak with a thick accent, they do have a vocabulary that may not be entirely familiar to outsiders moving here. Here are some of the key words and phrases you should know:

  • “Y’all”: short for “you all”, is the South’s more charming way of referring to a group of people and is equivalent to “you guys” in the North.
  • Drop the “g”: We tend to drop the “g” of most of our verbs. In example:
    • “Going to” becomes “gonna”
    • “Fishing” becomes “fishin’”
    • “Hunting” becomes “huntin’”
  • Do not use the words “pop” or “soda” when referring to carbonated beverages – it makes Texans cringe. Here, everything carbonated is a coke. If you’re at a restaurant and order a “coke”, the waitress will likely ask what kind – Sprite, Dr. Pepper, etc.
  • “Fixin to” means that you are about to do something. If you are about to mow the lawn, you might say “I’m fixin’ to mow the lawn”.

 

To learn additional Texan terms, please refer to the Glossary of Texan.

Texans Are a Friendly Bunch

All points of entry into the state remind drivers to “Drive Friendly, the Texas Way”. While city drivers are still pretty aggressive, drive any of the back roads and you’ll find that most people wave at passing cars. But, friendliness isn’t just limited to driving. In general, Native Texans are extremely approachable and aren’t afraid to strike up conversation with strangers. You’ll find that most are eager to help and happy to answer questions. With the potential for so many friendly neighbors, it’s no wonder that so many people move here every year.